Starting as a software engineer, I quickly turned my career towards UX design and research
I defined and evangelized user research and design at Creo (acquired by Kodak in 2005). I leveraged research and design to create Kodak Preps Ganging. The initial release was targeted at the Japanese commercial printing market and sold $9MM in its first year in Japan alone. The application became the basis for a rewritten Kodak Preps and is still in use today.
At MathWorks and Pearson Education I strengthened my research and design skills
I redesigned MathWork’s internal build and test application, the BatCave, from the ground up. This was a complex domain that affected hundreds of developers and a dozen release engineers. I leveraged paper prototyping to quickly explore different designs.
At Pearson Education, I did user research with K-12 students in schools across multiple states and created a set of personas.
I’ve designed and shipped brand new SaaS products in medium-sized and startup companies
At Intralinks, I led 4 designers to create Intralinks VIA, an enterprise-grade secure file sharing and collaboration tool for web and mobile platforms.
At Curata, a MarTech startup, I was designer and product manager for Curata CMP, a content marketing planning and analytics platform that integrated with Salesforce, Marketo, Google Analytics, and more.
I identify and address root causes of underperforming products
At mabl, my usability testing and analytics analysis identified how early, fundamental design decisions complicated the application, having a large negative impact on trial UX and conversion rates.
I executed a design strategy that refactored the product incrementally so the team could continue making progress as we fixed the core design. The design changes had a noticeable, positive impact on KPIs, solved some existing customer requests, and enabled the team to implement additional automation use cases.
At SecureSeniorConnections, a social site for older adults in the US, the product struggled with new member conversion rates and retention. I identified several causes including misalignment between product and marketing, missing notifications, and missing opportunities to ensure new members who attempted to participate were rewarded. My initial design changes doubled conversion rates.
See what others say
“I am delighted to share my highest recommendation for Jay as a thoughtful UX practitioner with exceptional business acumen. Jay’s dedication to exploring user pain points and desires contributed to the SSC team’s success in delivering impactful solutions to help senior citizens.
His curiosity and willingness to dig into ambiguous spaces and problems truly sets Jay apart. His collaborative and communicative nature has made him an absolute pleasure to work with. He actively engages with cross-functional teams, fostering an environment of creativity, open dialogue, and shared understanding.
Jay is an extraordinary UX practitioner whose contributions left an indelible mark on our team’s success and my personal UX practice. His curiosity and creativity fuel so much of his work; he helps everyone think bigger.
I wholeheartedly recommend Jay to any organization seeking a highly skilled and versatile UX professional who can elevate product experiences while keeping business objectives at the forefront.”
Alyssa Boehm
VP User Experience, SecureSeniorConnections
“You have been with the company since the inception of Curata CMP, and we would not be anywhere near where we are without you. You have essentially been a co-founder in the conceptualizing and launching of the product and bringing it close to a $1M in revenue – which is no small feat.”
Pawan Deshpande
Founder and CEO, Curata
“This award is in recognition of your excellent performance and contribution to the team for the successful launch of VIA. Based on market feedback, the one consistent theme we’ve heard boasts of the outstanding usability that VIA displays. This rests solely on your shoulders as the main driver of a solid experience for our customers as they use the product. Thank you for the leadership you provide within the User Experience team and for bridging many gaps while the team was short staffed.”
Intralinks Spot Award
“I want to tell you, and the team, that the User Interviewing sessions that you lead were HIGHLY VALUABLE in helping get this project launched on the right foot in terms of understanding the customer needs and their work.”
Product Manager
Intralinks
See more recommendations in my LinkedIn profile.
Let’s talk!
Email me at jay.zipursky@gmail.com
Jay Zipursky 